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Affiliate Market - the fastest growing channel on the web
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Aia Laser

An affiliate marketing expert, providing consulting services to companies who are seeking to implement and execute an affiliate program in their website. Offering services such as characterization and requirements for in-house programs, marketing of affiliate programs, management of work with affiliate networks, and recruitment of supper affiliates to the program. I have been providing consulting services to major brands in the gaming industry, e-commerce sites, start ups and community related sites. In addition i am the CEO of Inter-Dev, a leading international internet marketing agency, specializing in SEO Services & Affiliate Programs outsourcing.

 
By Aia Laser
Published on 06/18/2007
 

Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the web, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business.

 

 


The affiliate market- stats and figures

Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the web, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business.

 

 

According to E-consultancy

 

 

2005

2006

Value of UK sales generated from the affiliate channel

£1.35 billion

£2.16 billion

 

 

 

 

Commissions and fees paid out to U.K affiliate networks

 

 

2005

2006

Payments for both networks and affiliates

 

£83 million

£133 million

Payment for Networks

£15 million

£18 million

 

 

 

 

According to Marketing Sherpa's research team, in 2006

(Includes retail, personal finance, gaming and gambling, travel, telecom, 'Net marketing' education offers, subscription sites, and other lead generation)

 

Payments for affiliates worldwide

$6.5 billion

 

Estimated payments for Networks (5%)

$325 Million