Revenue Share means that the affiliate will earn a percent share of the profits each time he refers a new client to the store. When the affiliate refers colleagues, associates and clients to the merchant' web site, the system will know that person was referred by the particular affiliate. The person only needs to be referred once, and the affiliate will continue to receive commission payments each time that person returns to the website and makes another purchase. Small text notes ("cookies") are planted in the customers' computer, and each time he enters the site, his ID indicates, that he was sent by a certain affiliate, and he will be credited with a commission

The size of the commission and the conditions vary from one site to another. Some sites offer a lifetime commission each time a customer makes a purchase. The commission also depends on the amount of time the site's cookies stay on the customers' computer. The cookies of some sites remain on the computer for a lifetime unless they are deleted by the users. Other sites pay the commission up to three years. Revenue sharing arrangements can bring substantial incomes to the mutual benefit of the affiliate and the merchant.

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