We all know that affiliates function as mediators between the merchant and the client.

One of the affiliate marketing methods used to pay affiliates is is Pay-per-Lead (PPL), in which affiliates are getting paid per lead received from a marketing venue. 

Pay per lead model is different from Pay-per-Click affiliate programs –in order to be paid, the affiliate needs to make the client register to the site, or contact the site in another way, rather than clicking on the banner. It also varies from revenue Share affiliate programs in the sense that they are targeted towards actions that do not require actual purchasing, but rather completion of a pre-determined action such as filling a form, signing up to a site, or contacing the site owner via the contact form on their website.

Pay per lead affiliate programs are very popular among dating sites (advertisers pay for new members who registered in site), mortage, real estate sites (where the user's info is very important to the advertiser who contacts them later), as well as for newsletter registrations and other programs that value the registered member.

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