We all know that affiliates function as mediators between the merchant and the client.

One of the affiliate marketing methods used to pay affiliates is is Pay-per-Lead (PPL), in which affiliates are getting paid per lead received from a marketing venue. 

Pay per lead model is different from Pay-per-Click affiliate programs –in order to be paid, the affiliate needs to make the client register to the site, or contact the site in another way, rather than clicking on the banner.

Pay per lead affiliate programs are very popular for dating sites (advertisers pay for new members who registered in site), newsletter registration and other programs that value the registered member.

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