CPA means”cost per acquisition”, or “cost per action”. In this affiliate program, the site’s visitor must complete a series of steps (actions”), and only after he completed these actions, the merchant will pay the affiliate.

 

Actions include filling out a form or clicking a link. The payment is set according to the number of people performing the action.

This kind of affiliate program is more typical to online games, such as poker, and other gaming sites.

 

CPA affiliate programs are very fashionable among the e-commerce merchants, and draw many potential marketers. The affiliates can be paid by check, pay-pal, weekly or semi-monthly, according to the specific conditions of every affiliate program.