What fascinates me the most, over and over again is the huge potential of the UK e-commerce market.
The UK market, is one of the most important markets for any advertiser who is looking to market for the western world.

According to forrester.com "By 2011, 32 million UK consumers will be shopping online. These consumers will remain the second-biggest spenders in Europe: The value of the goods they buy online in 2011 will add up to almost €76 billion, making the UK the most lucrative eCommerce market in Europe."

This is to show merchants, that the UK affiliate market should be strongly considered when making your online marketing plan- as it is a major force in both traffic and sales.
Affiliate marketing has made it big in the UK, and today there are about 30 affiliate networks which operate in the UK, for UK merchants and UK affiliates.

The market is growing fast and we find more merchants looking for ways to advertise and market their products in the UK.
for merchants trying to get their way in the affiliate market in the UK, I suggest the following:
First, Decide if you are interested in running your own affiliate program or registering into an affiliate network.

There are pros and cons to each decision you take, but when referring to the UK market, please take into consideration that

1. Reputable networks don't have that many merchants listed (in comparison to international affiliate networks) so that your program has a good chance to stand in the crowd.

2. Fees of registering to UK networks might be lower than their sister international affiliate networks- which is a good reason for signing to the network and not developing your own affiliate program.

3. If you are a UK merchant seeking UK affiliates (mainly)- register to UK affiliate networks.

After you've decided whether to develop your own in-house affiliate program or to join a UK affiliate network, you should make sure that you pay your UK affiliates with their own currency (yes they prefer that on USD), and prepare marketing tools that are tailored for the UK audience- if you need use experts to help you find out the correct terminology as it differs from the English used by US visitors.

 


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