An affiliate marketing expert, providing consulting services to companies who are seeking to implement and execute an affiliate program in their website. Offering services such as characterization and requirements for in-house programs, marketing of affiliate programs, management of work with affiliate networks, and recruitment of supper affiliates to the program. I have been providing consulting services to major brands in the gaming industry, e-commerce sites, start ups and community related sites. In addition i am the CEO of Inter-Dev, a leading international SEO Company, specializing in SEO Services & Affiliate Programs outsourcing.
There are many types of affiliate programs. Learn about the most common types and know which type will work best for you.
Affiliate programs also known as associate programs are good Internet businesses with proven productivity. These programs have minimal risk factors, which is the main reason for their popularity. Internet has helped many people to benefit from affiliate programs.
In affiliate programs, the online trader rewards the web site associates with certain amount of commission for bringing in the traffic. According to the pre-decided agreement, an associate web site rewards payments. Moreover, it is an excellent marketing strategy, as you recruit affiliates that can sell the products online.
Some types of affiliate programs are discussed below:
Revenue Share
Revenue share affiliate programs are the most common affiliate programs in the affiliate market. What it means is that the affiliate receives a pre-determined commission for every action completed by the user (the action mostly refers to a sale on the site).
Affiliate are very fond of this payment model, especially when working with sites that have a potential of selling goods/services in high amounts (for instance purchasing more than 1 item and the average item is sold in a relatively high price).
Pay Per Click or PPC
Pay per click affiliate program has gained utmost recognition amongst associate marketers. This is because it is one of the profitable affiliate programs. PPC rewards associates each time they receive any visitor to the web site. This is regardless of whether a visitor makes a purchase or not. Thus, when any visitor clicks the banner ads or text, the associate is rewarded some percentage that is pre-decided with the trader. It is thus important to attract traffic to the web site for generating huge profits.
Pay Per Lead or PPL
Pay per lead affiliate programs are one of the most beneficial types of associate program. In PPP, a merchant rewards an affiliate when any visitor makes purchases or signs in for anything a merchant has to offer. Such type of associate program is used by insurance and finance companies that require sign-ups to grow their business. The commission reward is very considerate and ranges between 15%-50%.